Creative Producer
Creative Producer
Google’s first-ever physical store introduces NYC shoppers to the future of experiential retail.
Following a series of successful pop-ups in cities around the world, Google opened its first-ever permanent retail store on the ground floor of its NYC headquarters in Chelsea. Deeplocal worked as a creative technology partner, creating hands-on interactive experiences to demonstrate the helpfulness of Google products.
Sandboxes throughout the space invite visitors to experience Google products in context. The Pixel Sandbox demonstrates the power of the Pixel camera's Night Sight and Portrait Relighting features. The Nest Sandbox is a voice-enabled, simulated living room for guests to authentically experience and learn about Nest products. And, the Stadia Sandbox is the ultimate gaming environment.
“In many ways, the Google Store is a prime example of experiential commerce, meaning it’s not only a place for consumers to test and buy product, but also a destination to have entertaining experiences that help them develop a stronger attachment to the brand.” —Fast Company
Role: Executive Producer / Client Lead
Client: Google Retail Marketing / Google Hardware
Creative Development - Creative Technolgy - Retail Production - Retail Marketing