Creative Producer
Creative Producer
To celebrate the GRAMMYs’ 60th anniversary and its return to New York City for the first time in fifteen years Lyft tasked us to come up with an experience unlike any other.
We created a tribute to NYC and the Grammys in the most authentically New York way possible. We created 8 original versions of the Grammy-nominated songs only using Car Horns and Car alarms.
We pulled this project off in less than 14 days from concept through launching the video.
Each car featured a completely custom set of electronics and lights. Our friends at Plan8 composed the custom songs and we wirelessly synced all the cars together.
Role: Client Lead / Executive Producer
Client: Lyft
Content Production - Event Production - Creative Technolgy - Music Production - Music Licensing
Lyft Surprises Pedestrians with a Remix of Despacito Using Only Car Sounds