Creative Producer
Creative Producer
With one press, the Switch dims the lights, silences your phone, orders your favorite takeout food, and cues up Netflix. The Switch was a true DIY and opensource project. Through social listening we knew user's had routines for getting ready to watch Netflix and we wanted to bring that to users with the press of a button. We debuted the project at Maker Faire in New York gaining true respect of makers and Netflix fans alike. The Switch went viral overnight with no paid media gaining over 500m media impressions organically. Role: Producer