Chad Calcagno
Senior Creative Producer
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Lyft Mono

Role: Producer

We worked with Lyft to develop a first of its kind wearable that allowed users to call a Lyft by simply raising their thumb like you would while hitch hiking.

In order to separate Lyft from other tech companies during the crowded April Fool's holiday we wanted to make sure Mono really worked.

 

"Lyft took a goofy idea about an April Fools’ Day prank and dialed it to 11." - The Verge

 

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