To promote Season 2 of Stranger Things, Lyft partnered with Netflix (a first for them) to bring passengers a once-in-a-lifetime Stranger Things experience.
Lyft came to Deeplocal to design, build, and execute the experience. Deeplocal designed the full user experience, customized two cars with custom electronics/animatronics, produced the video, and brought the experience to life for customers via the Lyft app.
Role: Executive Producer / Client Lead
Client: Lyft
Creative Development - Creative Technolgy - Vehicle Modification - Event Production