Chad Calcagno
Senior Creative Producer
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Pay With A Photo

The Pay With A Photo campaign brought the benefits of the app to life, using the photos as currency. Visitors had the chance to “pay” for their food with a photo on their phone—as long as they could find one that matched a search term we gave them, all in 20 seconds or less. The campaign launched in New York City, then went on to Los Angeles, Portland, and Austin. Role: Video Producer

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